Backlinks
Backlinks are links from other websites to yours — the votes of confidence search engines still use to judge a site's authority.
SEO fundamentals
Learn
The concepts behind visibility that lasts.
Short, sourced explainers of the terms you meet when a website has to be found — written the way we'd explain them in a project kickoff, with what we actually do about each one.
SEO fundamentals
The terms that explain why a website gets found — or doesn't.
Crawling and indexing
Crawling and indexing are the two steps before ranking: a search engine fetches a page, then decides whether to store it in its index.
SEO fundamentals
On-page SEO
On-page SEO is everything you change on the page itself — content, headings, links, markup — so it can rank for what it is about.
SEO fundamentals
SEO vs. SEM
SEO vs. SEM compares earning search visibility with content and technique against buying it with ads — two channels, two cost models.
SEO fundamentals
SERP
SERP is the search engine results page: the mix of links, ads and result features a search engine returns for one query.
SEO fundamentals
Content strategy
How search demand decides which pages should exist in the first place.
Evergreen content
Evergreen content stays useful and accurate long after publication, so it keeps earning traffic instead of decaying with the news cycle.
Content strategy
Landing page
Landing pages are standalone pages built for one traffic source and one action, with everything that distracts from it removed.
Content strategy
Search intent
Search intent is the goal behind a query — what the searcher actually wants to do — and it decides which kind of page can rank.
Content strategy
SEO copywriting
SEO copywriting is writing for a search query and a reader at once: the page answers the intent behind the search and still sells.
Content strategy
AI search
What changes when an answer engine, not a list of links, meets the reader first.
Generative engine optimization (GEO)
Generative engine optimization is the work of getting cited by AI answer engines, not only ranked in a list of blue links.
AI search
Website technology
Speed, rendering, structure — the engineering that visibility is actually decided on.
Canonical tag
Canonical tags tell search engines which URL is the original when the same content is reachable under several addresses.
Website technology
Headless CMS
Headless CMS is a content system without a front end: it stores and delivers content over an API, and a separate site renders it.
Website technology
robots.txt
robots.txt is a plain-text file at a site's root that tells crawlers which parts of the site they are allowed to request.
Website technology