Service · 05

SEO that compounds.

Technical SEO and content systems that build value over years, not weeks. We're sceptical of one-off audits and bullet-point reports — the work that actually moves rankings is structural, integrated with the build, and continuous.

What we make

Foundations, not tactics.

  • / 01

    Technical SEO

    Crawl, indexability, canonicals, hreflang, sitemap architecture. The foundations search engines actually pay attention to.

  • / 02

    Schema & structured data

    Article, FAQ, HowTo, Product, Organization, BreadcrumbList — generated from your content, not pasted as one-offs.

  • / 03

    Performance & Core Web Vitals

    LCP, INP, CLS in the green. Image optimisation, font loading, JS budget — the engineering decisions that move the metrics.

  • / 04

    Content systems

    Editorial workflows, taxonomies, internal linking patterns, related-content surfaces. The publishing system, not just the pages.

Tools we reach for

  • Search Console
  • Ahrefs
  • Screaming Frog
  • Lighthouse / PSI
  • Schema.org
  • Yoast / RankMath

How we work

  1. Listen

    Where is search working today? Where is it broken? What does the editorial team actually publish?

  2. Frame

    Technical fixes first, then schema, then content systems. Don't write articles into a leaky funnel.

  3. Make

    Ship structural fixes integrated with the build, not bolt-on snippets. Document for the team.

  4. Sustain

    Search shifts, content ages, algorithms evolve. We stay close so the gains compound rather than evaporate.

Working together

Got an SEO problem in mind?

Or a content system that needs a rebuild. Tell us where you're at.

SEO & growth — Xerx — Xerx