Website Migration SEO & Relaunch
New website, rankings intact.
A relaunch is the most dangerous moment in a website's life: URLs change, content moves, and the rankings you built for years can vanish in a week. Most of that damage is preventable — it comes from missing redirects and skipped checks, not from bad luck. We handle website migration SEO as part of the rebuild itself: the same team owns the code and the redirect map, so nothing falls between two vendors.
Website Switch / Relaunchfrom €4,500
SEO Care (aftercare)from €790/month
Fixed price — in writing before the project starts.
All pricesWhat you get
A migration where nothing valuable gets lost.
/ 01
URL inventory & baseline
Every URL that ranks, earns links, or gets traffic — captured before anything changes, with its rankings and backlinks. You can't protect what you haven't measured.
/ 02
Redirect mapping
Old URL to new URL, one by one, as permanent redirects — no lazy blanket redirect to the homepage that throws your link equity away. The map is reviewed before launch, not reconstructed after.
/ 03
Pre-launch audit
The new site checked on staging while there's still time to fix things: redirects, metadata, structured data, internal links, indexability, page speed. Launch is a checklist, not a leap.
/ 04
Post-launch monitoring
Search Console watched closely through the weeks after launch — crawl errors, dropped pages, ranking movement — with fixes shipped while they're cheap.
Tools we work with
- Screaming Frog
- Google Search Console
- Ahrefs
- Lighthouse
- Next.js
- WordPress
How we work
Diagnosis first — like everything we do.
Inventory
Full crawl of the old site plus Search Console and backlink data: which URLs matter, what they rank for, and what must survive the move.
Map
A complete redirect map, old to new, written down and reviewed — including edge cases like parameters, pagination, and old marketing URLs that still get clicks.
Verify
The staging site is audited against the map and the SEO checklist before launch. Problems found here cost minutes; the same problems found live cost rankings.
Monitor
After launch we watch Search Console daily at first, then weekly — until rankings and crawl stats are demonstrably stable on the new site.
FAQ
Questions we get a lot.
Almost always for mechanical reasons: changed URLs without redirects, deleted pages that earned links, lost metadata, or a new build that's slower or harder to crawl. Google doesn't punish redesigns — it just stops finding what it used to rank. All of it is preventable with an inventory and a redirect map done before launch.
Four things: a full inventory of your current URLs with their rankings and backlinks, a one-to-one redirect map, a pre-launch audit of the new site on staging, and close post-launch monitoring in Search Console. If we're also building the new site, all of it happens inside the same project.
A website switch or relaunch starts from €4,500 fixed — the number is in writing before the project starts. Ongoing SEO care afterwards is from €790 per month, cancel monthly. Migration SEO isn't an add-on we upsell later; it's part of how we build.
Yes, a domain move is a migration too, just a simpler one: redirects for every URL, a change-of-address notice in Search Console, and updated references everywhere that matters. Done properly it's routine; done casually it costs the same rankings a botched relaunch does.
Google typically needs a few weeks to reprocess a well-redirected site, and temporary fluctuation in that window is normal. What makes the difference is whether problems get caught in the first days — that's why post-launch monitoring is part of the service, not an optional extra.
Related services
Web & web apps
The rebuild itself: fast, well-structured websites and web apps — with migration SEO built into the project.
Technical SEO
Crawling, indexation, redirects, page speed — the discipline a safe migration is made of.
SEO & organic growth
After the move: keywords, content, and steady organic growth on the new foundation.
Working together
Planning a relaunch or a site move?
Talk to us before the switch is flipped — protecting rankings is cheap before launch and expensive after.