Website Migration SEO & Relaunch
New website, rankings intact.
A relaunch is the most dangerous moment in a website's life: URLs change, content moves, and the rankings you built for years can vanish in a week. Most of that damage is preventable — it comes from missing redirects and skipped checks, not from bad luck. We handle website migration SEO as part of the rebuild itself: the same team owns the code and the redirect map, so nothing falls between two vendors.
Website Switch / Relaunchfrom €4,500
SEO Care (aftercare)from €790/month
Fixed price — in writing before the project starts.
All prices/ Before you flip the switch
Four ways a relaunch costs years of visibility.
01
The drop after go-live
The new site goes live on a Tuesday and by Friday the inquiries have stopped. What changed isn't the design — Google simply can't find what it used to rank.
02
Everything redirected to the homepage
Hundreds of old URLs point at one page because mapping them individually looked like too much work. The links those pages earned over years now lead nowhere in particular.
03
Two vendors, one gap
The agency builds, the SEO consultant advises, and the redirect map belongs to neither of them. Nobody owns the list, so it gets reconstructed from memory after launch.
04
Nobody checked staging
The site was signed off on how it looks, not on whether it can be crawled. Missing metadata, a blocking robots.txt and wrong canonicals only surface once they're live and expensive.
/ How we protect it
A relaunch with the SEO work built into it.
The team writing the code owns the redirect map
Website migration SEO happens inside the rebuild, not as a handover between two suppliers. Nothing falls into the gap where the build ends and the SEO is supposed to start.
Inventory first, changes second
Every URL that ranks, earns links or brings traffic is captured with its rankings and backlinks before anything moves. You can't protect what you haven't measured.
Launch is a checklist, not a leap
Staging is audited against the map: redirects, metadata, structured data, internal links, indexability, page speed. Problems found there cost minutes; the same problems found live cost rankings.
We keep watching after the switch
Search Console daily at first, then weekly, until rankings and crawl stats are demonstrably stable on the new site. Fixes ship while they're still cheap.
What you get
A migration where nothing valuable gets lost.
/ 01
URL inventory & baseline
Every URL that ranks, earns links, or gets traffic — captured before anything changes, with its rankings and backlinks. You can't protect what you haven't measured.
/ 02
Redirect mapping
Old URL to new URL, one by one, as permanent redirects — no lazy blanket redirect to the homepage that throws your link equity away. The map is reviewed before launch, not reconstructed after.
/ 03
Pre-launch audit
The new site checked on staging while there's still time to fix things: redirects, metadata, structured data, internal links, indexability, page speed. Launch is a checklist, not a leap.
/ 04
Post-launch monitoring
Search Console watched closely through the weeks after launch — crawl errors, dropped pages, ranking movement — with fixes shipped while they're cheap.
Tools we work with
- Screaming Frog
- Google Search Console
- Ahrefs
- Lighthouse
- Next.js
- WordPress
How we work
Diagnosis first — like everything we do.
Inventory
Full crawl of the old site plus Search Console and backlink data: which URLs matter, what they rank for, and what must survive the move.
Map
A complete redirect map, old to new, written down and reviewed — including edge cases like parameters, pagination, and old marketing URLs that still get clicks.
Verify
The staging site is audited against the map and the SEO checklist before launch. Problems found here cost minutes; the same problems found live cost rankings.
Monitor
After launch we watch Search Console daily at first, then weekly — until rankings and crawl stats are demonstrably stable on the new site.
Said about the studio
We let the work speak first.
I cannot recommend Yuriy enough. He designs and builds beautifully and correctly, communicates clearly, and makes the work fun. If you need a high-performance website for your business — look no further.
Griffin Stewart
Co-Founder, 5DayDeal
Yuriy is by far one of the best developers I've ever worked with. Skill, ability, communication — all top notch. Best of all, he thinks above and beyond the task and recommends a better alternative when one fits.
Gary Rudd
Co-Founder, LifeLock Promo Codes
Yuriy and his team are simply the best. They take a vision and turn it into a complete work of art — every aspect of the solution completed professionally and to perfection.
Douglas Geller
Founder & CEO, GDSI
/ The arrangement
Website relaunch from €4,500 — fixed price.
In writing before the project starts · Aftercare from €790/month
- URL inventory with rankings and backlinks
- One-to-one redirect map, reviewed before launch
- Pre-launch SEO audit on staging
- Metadata, schema and internal links carried over
- Search Console monitoring after go-live
- Optional SEO care afterwards from €790/month
FAQ
Questions we get a lot.
Almost always for mechanical reasons: changed URLs without redirects, deleted pages that earned links, lost metadata, or a new build that's slower or harder to crawl. Google doesn't punish redesigns — it just stops finding what it used to rank. All of it is preventable with an inventory and a redirect map done before launch.
Four things: a full inventory of your current URLs with their rankings and backlinks, a one-to-one redirect map, a pre-launch audit of the new site on staging, and close post-launch monitoring in Search Console. If we're also building the new site, all of it happens inside the same project.
A website switch or relaunch starts from €4,500 fixed — the number is in writing before the project starts. Ongoing SEO care afterwards is from €790 per month, cancel monthly. Migration SEO isn't an add-on we upsell later; it's part of how we build.
Yes, a domain move is a migration too, just a simpler one: redirects for every URL, a change-of-address notice in Search Console, and updated references everywhere that matters. Done properly it's routine; done casually it costs the same rankings a botched relaunch does.
Google typically needs a few weeks to reprocess a well-redirected site, and temporary fluctuation in that window is normal. What makes the difference is whether problems get caught in the first days — that's why post-launch monitoring is part of the service, not an optional extra.
Related services
Web & web apps
The rebuild itself: fast, well-structured websites and web apps — with migration SEO built into the project.
Technical SEO
Crawling, indexation, redirects, page speed — the discipline a safe migration is made of.
SEO & organic growth
After the move: keywords, content, and steady organic growth on the new foundation.
Working together
Planning a relaunch or a site move?
Talk to us before the switch is flipped — protecting rankings is cheap before launch and expensive after.